The platform

One place for every marketing signal. And the intelligence to act on it.

PracticeFire.ai connects search, local, ads, analytics, reviews and leads into one model, then surfaces the opportunities and answers hiding inside them. This is the platform behind the score.

Built for specialty practices 15-minute walkthrough Your data stays yours
app.practicefire.ai / overviewLIVE
78/100
Marketing readiness

Northlight Dermatology

14 opportunities detected across search, local, ads and conversion.

B+
THIS MONTH
Organic sessions
2,412
▲ 21% vs qtr
Booked consults
63
▼ 4% leak found
AI visibility
41
▲ 6 pts this month
Ad ROAS
4.2x
▲ 0.6 vs qtr
Prioritized opportunities
Search/before-after ranks #22 but converts 3x the site averagehigh
AI searchCited in 2 of 5 answer engines, 3 schema fixes readymed
ConvertConsult form drops 38% of visitors at step 2high
01 / THE PLATFORM

Ten modules. One source of truth.

Everything runs on the same unified model, so a number means the same thing everywhere, from the executive overview down to a single query. Explore what is inside.

Dashboards

Your whole practice on one screen.

Readiness score, the KPIs that matter, and the daily trends behind them, all drawn from one model instead of a dozen tabs.

>Northlight scores 78 this month, up 4 points, with 14 open opportunities.
Cross-data

Blend any two sources.

See cause and effect a single dashboard cannot: paid spend against booked consults, rankings against revenue, reviews against calls.

>Spend up 18%, consults flat. The leak is step 2 of the form, not the ad.
Opportunities

A ranked to-do list.

Every fix scored by effort and expected lift, so you work the highest-impact item first, not the loudest.

Assistant

Ask in plain English.

Which page should I improve first? /before-after. It ranks #22 yet converts 3x the site average.
Search

Keywords, pages, procedures.

Track rankings down to the query and page that actually book patients, grouped by the procedures you offer.

Traffic & locations

Who shows up, and from where.

Sessions by channel and location, mapped to the calls and bookings they produce.

Conversion

Find the funnel leaks.

See exactly where visitors drop off and how many booked consults each leak is costing you.

Advertising

Every ad dollar, accounted for.

Spend, ROAS and wasted budget across Google and Meta in one honest view.

AI-search visibility

Get cited by the answer engines.

Track whether AI engines cite you, and get the specific fixes to appear in the ones that do not.

ChatGPTPerplexity GeminiCopilotClaude
Performance & tech

The health that gates everything.

Core Web Vitals, schema and crawlability, monitored, because they gate both classic search and AI answers.

Core Web Vitals84
02 / UNDER THE HOOD

From raw signal to the next best action.

Three things have to work together to turn scattered data into decisions: one clean model, an engine that reads across it, and a way to just ask.

Unified data model

Fifty sources. One version of the truth.

Search, local, ads, analytics, reviews and lead systems rarely agree on a number. PracticeFire connects them in minutes, then dedupes and identity-resolves everything into one model, so every chart, score and answer is drawn from the same data.

50+ native sources Deduped and identity-resolved Read-only, revocable access
app.practicefire.ai / connectionsSYNCED
Connected sources
Search ConsoleSynced
Analytics 4Synced
Business ProfileSynced
Google AdsSynced
Meta AdsSyncing
ReviewsSynced
52 sources connected, deduped into one model.
Opportunity detection

It reads across sources to find what one tool cannot.

The engine looks for patterns between channels: pages that rank low but convert high, budget leaking on terms you already win, and blind spots where AI engines never cite you. Each finding is scored by effort and expected lift, so the list is a plan, not a data dump.

app.practicefire.ai / opportunitiesLIVE
Ranked by impact
SearchRanking-to-revenue gap on /before-after, converts 3x averagehigh
ConvertConsult form loses 38% of visitors at step 2high
AI searchBlind spot: cited in 2 of 5 answer enginesmed
Search4 high-intent query gaps competitors already rank formed
The assistant

Ask in plain English. Get a sourced answer.

No query builder, no waiting on a report. Ask a question the way you would ask your team, and PracticeFire answers from your own connected data, with the sources it used and the next step to take.

app.practicefire.ai / assistantLIVE
Why did leads drop in May? GBP calls fell 22% after your hours changed. Two listings still show the old set. What should I fix first? Restore the hours on both listings, then add FAQ schema. Together that recovers an estimated 30 to 45 calls a month.
03 / AI-SEARCH READINESS

Show up when patients ask an AI.

More patients now start with ChatGPT or Perplexity than with a map pack. PracticeFire tracks whether the answer engines cite you across ChatGPT, Perplexity, Gemini, Copilot and Claude, then returns the specific fixes to appear in the ones that do not.

The fixes, not just the score

PracticeFire checks how each engine sees your site, then hands back a short, prioritized list you can actually work through, the same way it treats every other opportunity.

Prioritized fixes
1Add FAQ and service schema so answer engines can quote you.
2Publish clear, citable answers on your top procedure pages.
3Fix the three technical gaps blocking AI crawlers.
Answer engines

Cited in 2 of 5 tracked.

ChatGPTPerplexity GeminiCopilotClaude
AI-search readiness41
04 / INTEGRATIONS

Connects to the tools you already run.

Link your stack with read-only, revocable connections. No new tags to bury in your site, no data leaving your control. Your data stays yours.

Search Console
Analytics 4
Google Business Profile
Google Ads
Meta Ads
Microsoft Ads
Reviews platforms
Call tracking
CRM & leads
See it on your own data

Stop guessing. Start knowing.

Book a demo and watch PracticeFire turn scattered marketing into a ranked list of what to do next, in about a minute.

Book a demo