Insights, not dashboards

A dashboard shows what happened. PracticeFire tells you what it means, and what to do.

Connect your marketing data once. PracticeFire reads it the way an analyst would, then hands you the opportunities, answers, and benchmarks worth acting on this week.

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Built for specialty practices 15-minute walkthrough Your data stays yours
Sample insight - Search

This page ranks #22 but converts 3× your site average.

A dashboard would show you the ranking and stop there. Here is what it means, and exactly what to do about it.

WHYOnly 2 pages link to it, so it cannot climb on its own.
LIFTReaching page 1 is worth an est. 40 to 60 booked-intent sessions a month.
NEXTLink it from your top 5 pages and add a booking CTA above the fold.
01 / WHAT PRACTICEFIRE SURFACES

Every insight comes with a why, an impact, and a next step.

These are sample findings, the kind PracticeFire surfaces on day one. Each one reads across your sources, so you get the reason and the fix, not just a red arrow on a chart.

Search

Where ranking turns into booked patients.

PracticeFire reads Search Console next to GA4, so it finds the pages where visibility and revenue do not line up.

01/before-after ranks #22, yet converts 3× your site average. Push it to page 1 for an est. 40 to 60 booked-intent sessions a month.
02Your #3 service page sends 61% of clicks into a broken jump link. Fix it to recover the scroll and the form starts you are losing.
Local and Google Business Profile

The calls your listings quietly cost you.

Business Profile and your citations are read together, so drift and downtime show up before the phone stops ringing.

01Calls fell 22% the week after your holiday hours changed. Two of six listings still show the old set, so searchers see a closed practice.
02Your suite number differs across 3 citations. Standardize the address to stop splitting your local signals.
AI-search readiness

Show up when patients ask an AI.

You are cited in 2 of 7 answer engines. Adding FAQ and MedicalBusiness schema is the fastest way to earn the rest.

ChatGPTPerplexity GeminiCopilotClaudeGoogle AIOGrok
Conversion

Find the step that leaks consults.

PracticeFire watches each form field, so you see exactly where intent turns into drop-off.

0138% of consult-form visitors quit at step 2, the insurance question. Move contact fields first to recover most of them.
Spend efficiency

Put every ad dollar where intent is.

Ad spend is read against search demand and conversions, so waste stands out.

01Paid is up 18% while consults stay flat. 42% of budget sits on branded terms you already rank #1 for.
Reviews and reputation

Catch a reputation dip at the source.

Ratings are tracked per location and per theme, so a slip points to a place and a cause, not just a lower number.

01A 0.3-star drop this quarter is entirely the Uptown office. The common theme in the new reviews is wait time.
02You reply to reviews in 6 days on average; similar practices reply in 1. A 48-hour SLA closes the gap.
Cross-data

The connection no single tool can see.

The real answer usually lives between sources. PracticeFire reads them together to name the actual cause.

>Paid clicks up 18%, booked consults flat, and the form drops 38% at step 2. The leak is not the ad, it is step 2.
02 / THE ASSISTANT

Ask anything. Get a sourced answer.

Type a plain-English question about your marketing. PracticeFire answers in a line, and shows the data it pulled from, so you can trust it and act on it.

What changed last month? Which fix pays back fastest? Where are we losing consults? Are we in AI answers?
Why did leads drop in May? Business Profile calls fell 22% the week after your hours changed on May 6. Two listings still show the old hours.Source: Business Profile, GA4 Which page should I improve first? /before-after. It ranks #22 but converts 3× your site average, so a small ranking gain pays back fastest.Source: Search Console, GA4 Are we showing up in AI answers? In 2 of 7 engines (ChatGPT, Perplexity). Adding FAQ and service schema is the fastest way to earn the other five.Source: AI visibility scan Where are we wasting ad spend? 42% of paid budget is on branded terms you already rank #1 for. Four high-intent gaps are the bigger lever.Source: Google Ads, Search Console
Marketing readiness report

Every account gets a report like this.

Book a demo on any practice site and you get an overall grade, a sub-score for each part of your marketing, how you compare to similar practices, and the Top 3 fixes to start with. No sales call needed to see it.

Built for practices Grade plus sub-scores Top 3 fixes by email
Marketing readiness reportB+
AI-search readiness41
Local presence58
Channel coverage72
Spend efficiency66
Reviews & reputation77
Conversion path84
Top 3 fixes
1Add FAQ and service schema so answer engines can cite you.
2Recover the 38% of consult-form visitors lost at step 2.
3Shift budget from branded search to 4 high-intent gaps.
03 / BENCHMARKS

See where you stand against similar practices.

Every score is put in context. PracticeFire compares you to a peer set of practices like yours, so you know which gaps are urgent and which are already strengths.

AI visibility
You40
Peers63
Local presence
You71
Peers66
Review velocity
You52
Peers70
Site conversion
You78
Peers61
Spend efficiency
You58
Peers64
Content freshness
You45
Peers59
See it on your own data

See the insights hiding in your own marketing.

Book a demo and get your readiness grade, your peer benchmarks, and your Top 3 fixes in about a minute.

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